Confession:  When I see “Best Nine” posts on Instagram, where photographers stick nine highlight photos in a single square, I admire them – but then my marketing mind winces a bit. It’s not that I don’t want to see beautiful photos.  (I do.  FLOOD me with beauty, people.  I need it.) What I don’t love…

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After watching a new movie, I always hightail it to Wikipedia and IMDB to check out all the behind-the-scenes trivia. Do you do this, too? I especially like reading about Easter eggs I might have missed in the film. (An Easter egg is a message, reference, or joke hidden in the background.) Like how R2-D2 and…

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Know what the best words are, sometimes? None at all. Last week, we talked about how to take a paragraph from your site and slim it down.  That was largely about removing non-contributing words and replacing them with livelier ones. But sometimes I see a wall of words on a business website and think – they…

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I had a mean biology professor once. Okay, fine.  He wasn’t mean, he just made life terrifically inconvenient.  He assigned an 18-page paper.  Then, once we’d finished, he demanded that we turn in the same paper in only 12 pages. As in, cut the length by a third.  Still delivering the same paper. WHAT. So…

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I’ve watched people wait to launch entire businesses, websites, and blogs until they “get the tagline right.” And writing a tagline can be a peculiar kind of torment…trying to distill your entire life’s work, your months of planning, your sleepless hours of dedication into six measly words?  Have fun! Yes, a good tagline can be a magic…

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