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How To Write An End-Of-Year Post People Want To Read
Confession: When I see “Best Nine” posts on Instagram, where photographers stick nine highlight photos in a single square, I admire them – but then my marketing mind winces a bit. It’s not that I don’t want to see beautiful photos. (I do. FLOOD me with beauty, people. I need it.) What I don’t love…
Read MoreGet People To Actually Read Your Website (With A Filmmaking Trick)
After watching a new movie, I always hightail it to Wikipedia and IMDB to check out all the behind-the-scenes trivia. Do you do this, too? I especially like reading about Easter eggs I might have missed in the film. (An Easter egg is a message, reference, or joke hidden in the background.) Like how R2-D2 and…
Read MoreGet Your Selling Point Across – Without Words
Know what the best words are, sometimes? None at all. Last week, we talked about how to take a paragraph from your site and slim it down. That was largely about removing non-contributing words and replacing them with livelier ones. But sometimes I see a wall of words on a business website and think – they…
Read MoreSlim Down Your Site (Without Sacrificing Emotion)
I had a mean biology professor once. Okay, fine. He wasn’t mean, he just made life terrifically inconvenient. He assigned an 18-page paper. Then, once we’d finished, he demanded that we turn in the same paper in only 12 pages. As in, cut the length by a third. Still delivering the same paper. WHAT. So…
Read MoreHow To Craft the Perfect Tagline for Your Business
I’ve watched people wait to launch entire businesses, websites, and blogs until they “get the tagline right.” And writing a tagline can be a peculiar kind of torment…trying to distill your entire life’s work, your months of planning, your sleepless hours of dedication into six measly words? Have fun! Yes, a good tagline can be a magic…
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