Posts by Jenika
Why Do Some Images Stand Out Over Others? (Read Before Running Your Next Ad!)
You’ve got a fantastic promotion idea for your business. It came to you in a flash of genius, you scribbled out the marketing copy, and have the ad platform all queued up. But when you go to design the ad….you simply cannot pick just one image. You know you need to show off the dream…
Read MoreGet Whatever You Want Without Arguing: The Magic Words
It’s when a client does something that feels scuzzy. Something that isn’t technically against your contract, but you’re still pushpins-in-your-pants uncomfortable with it. Or when you go buy something at a store, then get home and realize that the coupon (which was the whole reason you bought the item) is still folded neatly at the…
Read MoreYour Daily Guide To A Productive Winter
I couldn’t even tell you what grade I was in. Just that I was happily skipping along through the list of classroom tasks when I grabbed our daily coloring sheet and saw a map of the United States. “Oh, cool!” I thought. “I know exactly what I’ll do with this!” And I set about coloring…
Read MoreWhy Writing Scares You & How To Stomp Out That Fear
The light flashed across the lens as I shifted the tripod to find the right frame. I set the camera on “timer,” went to stand directly in the firing line, and waited. Then rushed back to look at the LCD screen, then set it up again, and waited. Again. And again. At first, every click…
Read MoreYour Blog Should Be More Like Hannibal Lecter. Here’s Why.
The prison gates shut with a reverberating claaang. Somber violins threaten in the background. Prisoners lurk and grapple against the bars of their cells, following you as you hurry to pass by. And then, the climactic moment. The camera whirls around the corner, as if pulled, and shows…. A man, standing serenely in the center…
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