Posts by Jenika
How To Write An End-Of-Year Post People Want To Read
Confession: When I see “Best Nine” posts on Instagram, where photographers stick nine highlight photos in a single square, I admire them – but then my marketing mind winces a bit. It’s not that I don’t want to see beautiful photos. (I do. FLOOD me with beauty, people. I need it.) What I don’t love…
Read MoreHow Your Past “Irrelevant” Work Helps You Land Clients Now
I don’t usually shout during client calls, but I couldn’t believe what she’d just told me. “You spent six years as a kindergarten teacher, and you don’t mention it once on your website?” She blinked. I laughed. “Okay, let’s look at your list of worries people have about spending money on a photographer. What’s at…
Read MoreTurn Up The Heat On Lukewarm Audiences & Grab New Traffic By Writing This Post
Have you ever used a rubber spatula to grab ALL the batter out of a bowl, and been surprised by how much more you got? Maybe you were tempted to hurriedly dump the bulk of the mix into the baking pan, then rinse – but by using a spatula, you were able to get another entire extra muffin or cookie out of that…
Read MoreStop Asking Potential Clients “Do You Need Photos?” And Do This Instead
It’s that time of year. Lots of quick ads and email blasts that begin – Hey, need photos? I’ve got three spots left // I’m booking for fall // I’m doing mini sessions Sign up here But there is a problem with this – “Hey – need what I sell? I’m doing a thing. Sign…
Read MoreComing Slowly Back From Maternity Leave…
Oh, hello there (::waves::) I didn’t mean to go on maternity leave without formally announcing it. Babies have a way of making you run on unexpected schedules. But while she’s sleeping in her little bed next to me, I wanted to share a thought. Just before my daughter arrived into the world, one of my…
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