Posts by Jenika
Last-Minute December Marketing (Cost: $0)
Know what happens to internet traffic during the holiday season? I wish I could report that it goes down because we all hibernate with loved ones, but, well – It spikes. It starts predictably: On American Thanksgiving, traffic rises in the evening. People settle into sofas after meals, grab their phone and go online –…
Read MoreYou Are Further Along Than You Think – Here’s Why
As you do your creative work, you’ve probably noticed the steady tug of an emotional undercurrent. Murky to put into words, but it feels like being perpetually a little bit behind. There’s always more to implement, more to try, classes and books you haven’t studied, the sight of people on social media who appear to…
Read MoreTry This And See If Work Goes Differently Today
I stared down in raw, humble wonder at the plate in front of me. Nothing unusual about it from an outside view. Curry and rice. Looks like lunch. Except I had just closed a book before sitting down to eat. I don’t remember which book now, I’ve read many in recent weeks that fit the…
Read MoreThe Perfectly “Good” Strategy That Prevents You From Succeeding
Let’s pretend that you take up swimming as a sport. You show up at the pool every morning, practicing your strokes and lowering your times. You’re feeling pretty good about how it’s going and can see lots of improvement! You get up the confidence to join a local swimming league, and sign up for a…
Read MoreOnly Use This Tip For Good. I Mean It.
Here’s the dialogue in a scene from one of my favorite movies. See if you can spot what bugs me about it: —– Kathleen: Do you want the West Side to become one gigantic strip mall? Crowd: No! Kathleen: Do you want to get off the subway at 72nd and Broadway, and not even know…
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