The Blog Library

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Read popular posts (+ a few that got way more comments than expected.)

New Posts, Please.

Watch out - the ink is still drying! Inspired by real-time reader emails and psychology journals.

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Slide out the drawer (don't you love those old pulls?) and see everything by subject.

Is It Time To Change Your Packages?

By Jenika | September 26, 2016 |

Kenneth Cole said something interesting in Forbes this month. He learned quickly after starting a footwear company that his job isn’t just to “create great-looking shoes.” He had to find out what people wanted to wear, then give it to them – just in his own way. This mental shift is elegantly simple – but…

Why Do People Always Pick My Middle Package?

By Jenika | September 12, 2016 |

Actual subject line that landed in my inbox: “Help me solve a sales mystery, please?” Well, fetch me my cape, Watson!  There are games afoot! (Obviously I watch too much BBC.  Also, I like good subject lines.) The email: I know there has to be an answer to this quandary, I just can’t find it.…

Making Business Friends – Good News For Introverts

By Jenika | September 5, 2016 |

“Networking.” As an introvert, that unwelcome word makes me picture standing around at a busy event trying to talk to people when I’d rather be home reading. Ugh. But we know for a fact that relationships mean everything – in life and in business.  Relationships can create emotional and material wealth, lift us, strengthen us,…

The Overachiever’s Guide To Taking a Break

By Jenika | August 29, 2016 |

You’re in a busy season. You’ve got clients to care for, orders to fill.  Editing, web-maintaining, and marketing galore. And at some point, you’re going to run across a problem and you’ll sit down to write a critical email, and your mind comes up with – Nothing. So you try harder.  You’re a smart person. …