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Watch out - the ink is still drying! Inspired by real-time reader emails and psychology journals.
To the Card Catalogue!
Slide out the drawer (don't you love those old pulls?) and see everything by subject.
I admit it: I have the world’s lowest tolerance for poor customer service. At the same time, it delights me to no end when a business treats me well. I know how much work goes into creating a memorable customer experience, and so when I have one, I want to tell everyone about it. The…
We talked about The Candle Problem and what it means for you and your business. But what could it mean for your clients? We all have trouble seeing beyond the obvious. But when someone points out a simple solution, you usually grasp it immediately – “why didn’t I think of that?” We sit around thinking…
Have you ever tried to solve the Candle Problem? It’s a classic. Imagine you’re given a box of tacks, matches, and a candle. Your goal? To attach a burning candle to the wall. How would you do it? The candle problem has a simple solution (click here if you want to see it, thanks to…
In Part I, we talked about how men and women might approach buying black slacks differently. Here’s the thing. Women don’t just want to buy A pair of black slacks, they want THE pair of black slacks. (Keeping in mind the caveats of making generalizations about men and women): Men search until they find a…