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How to Get Over Your Fears and Raise Your Prices

By Jenika | January 9, 2012 |

 “At all levels of income, the typical response is that one needs 20% more to be happy.”  -Richard Easterlin The photographer’s equivalent to this statement is:  “Whatever you charge for your work, the typical response is that you’re 20% too expensive.”  Like clockwork, I’ve been told my photography is too expensive at $75, $100, $300,…

How To Live Your Passion: Stop Thinking ‘Familiar’ Means ‘Easy’

By Jenika | January 6, 2012 |

There was probably a time in human history when venturing into the unfamiliar was a bad idea.  If you foraged for food in a forest, then yes, trying a new red berry that no one else ate was probably a recipe for disaster. We’re a little past foraging for berries now. And yet – people…

How To Live Your Passion: It’s All About Brushing Your Teeth

By Jenika | January 4, 2012 |

I remember the moment with icy clarity.  I was sitting in a Women in Science luncheon at a Very Fancy Hotel during a Very Important Science Conference.  A panel of professional scientists was discussing work-life balance, and one woman cracked a joke that ended my career in research psychology: She said, “I think about data…

How To Live Your Passion: Stop Confusing Hobbies with Passions

By Jenika | January 2, 2012 |

I admit I once grew tired of people telling me:  “live your passion.”   Of all the vague, dime-store psychology directives, that is possibly the least useful.  What does it mean to ‘live your passion’?  What is a passion?  What would it look like to ‘live’ one?  Cut the fluff.  I need concrete steps, not poster-speak.…