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Watch out - the ink is still drying! Inspired by real-time reader emails and psychology journals.

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The Day Walgreens Schooled Me in the Art of Customer Service

By Jenika | December 19, 2011 | 5 Comments

I admit it:  I have the world’s lowest tolerance for poor customer service. At the same time, it delights me to no end when a business treats me well.  I know how much work goes into creating a memorable customer experience, and so when I have one, I want to tell everyone about it. The…

Helping Clients See Beyond the Obvious

By Jenika | December 16, 2011 | 4 Comments

We talked about The Candle Problem and what it means for you and your business.  But what could it mean for your clients? We all have trouble seeing beyond the obvious.  But when someone points out a simple solution, you usually grasp it immediately – “why didn’t I think of that?” We sit around thinking…

Business & Creativity | How To Solve Your Candle Problems

By Jenika | December 13, 2011 | 5 Comments

Have you ever tried to solve the Candle Problem?  It’s a classic.  Imagine you’re given a box of tacks, matches, and a candle. Your goal?  To attach a burning candle to the wall. How would you do it? The candle problem has a simple solution (click here if you want to see it, thanks to…

Selling Photography to Women | Part II

By Jenika | December 9, 2011 | 1 Comment

In Part I, we talked about how men and women might approach buying black slacks differently. Here’s the thing.  Women don’t just want to buy A pair of black slacks, they want THE pair of black slacks. (Keeping in mind the caveats of making generalizations about men and women):  Men search until they find a…