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Why Clients Always Want an 8×10: Because We Approach Sales Backwards | Part 2

By Jenika | October 20, 2011 | 2 Comments

In Part I, we talked about the power of familiarity, and the maddening result that clients tend to buy things that they are familiar with (an 8×10) rather than something that they might enjoy more (an eye-catching canvas or album).  We also talked about several ways to increase familiarity with what you sell, and thus…

Why Clients Always Want an 8×10, And What To Do About It | Part I

By Jenika | October 19, 2011 | 2 Comments

You’ve done it – created the perfect set of products for your clients.  Stunning albums.  Gaspworthy gallery wraps.  Split-image metal lustre images printed on recycled aluminum for heaven’s sake!  You shimmer with excitement when you send your product list to the client – only to receive the dreaded reply:  “Oh, I think we’ll just go…

The Beginning | Or “What the heck does psychology have to do with photography?!?”

By Jenika | October 17, 2011 | 17 Comments

When I left academic psychology and told people I was going into photography, I got a lot of slow blinks. I had plenty of time to ponder the question “What does psychology have to do with photography?” because it was thrown at me dozens of times.  And my answer? EVERYTHING. Photography is fundamentally about people.…