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The Psychology of Free Samples: Should We Use Them?

By Jenika | November 10, 2011 | 3 Comments

I am not the kind of person who eagerly forks over $10 for a teensy tin of organic lotion.  But you wouldn’t have thought so today when I asked my husband to turn the car around. It started innocently enough – while wandering around my favorite shop in Jamesport, Missouri, a basket of spiced candles…

The REAL Reason that Canon vs. Nikon Will Never Die

By Jenika | November 3, 2011 | 17 Comments

Want to ensure yourself hours of entertainment? Step One:  Log into any photography forum. Step Two:  Post these words:  “Nikon is better than Canon.”  Or vice versa.  It honestly doesn’t matter. Step Three: Watch the Internet go absolutely berzerk. Posts will be going up at 3am, people will literally lose sleep trying to prove or…

The Backdoor Bonus of Creating a Great Client Experience

By Jenika | October 26, 2011 | 1 Comment

Yesterday we talked about how people are happier spending money on experiences than on “things.”  And when clients are happier, not only have you done your job well, there is also a cool bonus that comes from it: People refer their friends to a great experience more enthusiastically than they will a “thing.” In the…

Is Your Business A Cup of Coffee or A Coffee Shop?

By Jenika | October 25, 2011 | 4 Comments

For a long time, I thought businesses blithely threw around the word “experience” like college students throw around the word “epic.”  (Sorry kids, eating nachos on your roof at 2am is not actually “epic”).  It sounded like one of those meaningless, over-buzzed tagline fillers.  However, the coffee shop industry has proven me wrong.  Taking advantage…