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What Pottery Barn Teaches Us About Subtle Sales

By Jenika | December 27, 2011 | 8 Comments

Pottery Barn sells so brilliantly, I can hardly stand to walk into their store because I know my wallet will start hemorrhaging money.  Again. How do they do it? They clam up and lets the client’s daydreams fill in the blanks. Pottery Barn understands that their clients don’t want to be talked at.  So they…

I Just Wanna Say One Thing Before Christmas…

By Jenika | December 21, 2011 | 6 Comments

Thank you. No really, THANK YOU. I’ll come out and say it – one year ago, things weren’t so peachy.  I felt stuck, fenced in, cornered.  I hated my alarm clock.  I dreaded my to-do lists.  But ever since I entered the ranks of the self-employed, important things have changed.  Yes I’m usually scared spitless,…

The Day Walgreens Schooled Me in the Art of Customer Service

By Jenika | December 19, 2011 | 5 Comments

I admit it:  I have the world’s lowest tolerance for poor customer service. At the same time, it delights me to no end when a business treats me well.  I know how much work goes into creating a memorable customer experience, and so when I have one, I want to tell everyone about it. The…

Helping Clients See Beyond the Obvious

By Jenika | December 16, 2011 | 4 Comments

We talked about The Candle Problem and what it means for you and your business.  But what could it mean for your clients? We all have trouble seeing beyond the obvious.  But when someone points out a simple solution, you usually grasp it immediately – “why didn’t I think of that?” We sit around thinking…