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Selling Photography to Women | Part I

By Jenika | December 7, 2011 |

We talk to a lot of women in this profession, don’t we? Moms and brides tend to book the sessions.  They usually serve as the main contact point and are often the influential decision-maker in the sales process.  How can we take this into account when we decide how to book, interact with, and sell…

Psychology 101 | Why “Your Cousin” Doesn’t Disprove Science

By Jenika | December 6, 2011 |

This week we’re going to be talking about some key differences in marketing to men vs. women. But before we get there, I just want to make sure we’re all on the same page about a couple of things.  Namely, what it means to even compare men and women.  So first, let’s talk about toast.…

Banish the ‘Gimmes’ While Creating Personal Work

By Jenika | December 1, 2011 |

We’ve talked before about the five types of photography work, and defined situations when it’s appropriate to pull out the camera when you aren’t getting paid. But shooting personal work can be tricky.  When most of us do personal work, we need to grab people around us to be our subjects.  And we worry that…

Should You Work For Free? | The 5 Kinds Of Photography Jobs

By Jenika | November 30, 2011 |

No, you shouldn’t work for free.  But that doesn’t mean you should get paid every time you pull out the camera. Lemme ‘splain. Imagine if Yo-Yo Ma only picked up his cello during a concert at which he was paid to play.  Preposterous, right?  The gentleman practices.  He practices by himself.  He practices with others. …