Don’t Lose Clients – Get This On Your Website, Now.

So, you’ve done it. You’ve built a beautiful website, with gorgeous galleries, fantastic information, and an interesting blog.  You’re clear both how and why people should contact you.  You’ve also done your job of narrowing in and speaking directly to your ideal client, showing them how you’re going to fulfill some pressing needs and desires. …

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How to Get People To Hire YOU, Even When You Charge More

Let’s say you went on a month-long vacation to the south of France.  (You like this blog post already, don’t you?) But before you hopped on the plane, you were so busy dreaming of sunflower fields and private cooking lessons with famous French chefs that – whoops – you forgot to hire someone to take…

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Does Your Website Have These Three Client-Pleasing Essentials?

It is back to school month.  For your website, that is. Huh? Earlier this year, I sent out a questionnaire asking you guys to tell me about your websites.  I received a flood of responses describing in lurid detail how, essentially, most of you just want to kick your website in the shins. So I’m…

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What Van Gogh Will Teach You About Being A Photographer

I spent this morning under a beach umbrella reading some collected letters of Van Gogh.  Shadows of seagulls grazed the sand around me, and my feet slowly slid outside the shade into the sun, but I was so breathtakingly absorbed in Van Gogh’s journey that I hardly noticed them baking into a lobster hue. Van…

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A Crash Course in The Art of Constructive Critique

“When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion, creatures bristling with prejudices and motivated by pride and vanity.”  – Dale Carnegie, How To Win Friends and Influence People * Earlier this week we discussed honest reasons photographers behave badly online.  I…

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