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3 Quick Questions That Get The Testimonials You Need To Have
As far as lab assistant jobs went, it wasn’t the worst out there. For example, I could have been in the primate lab cleaning cages. Or dealing with mysterious fluids in the taste and smell lab. Yeah, my job was far more pleasant – to stand on the main quad and collect responses for consumer…
Read MoreYou Know How You’re Afraid Of Marketing Because You’re Afraid People Will Be Annoyed? Here’s Your Annoy-Proof Marketing Plan.
So I’m standing there getting whipped by rain and thwapped in the face by a giant map of Vienna, and all I could think was “I couldn’t look more like a tourist.” Having spent a couple summers in the German-speaking world, I generally know how to avoid walking around with a “tourist” bullseye strapped to…
Read MoreProfitably Responding To (Annoying?) Client Requests
Earlier today I sat in a tiny conference room to watch a terrifying academic ritual. A friend of mine was defending her dissertation. If you’re not familiar with this perfunctory yet dreadful academic rite of passage, a PhD candidate essentially has to give a presentation about their research and conclusions, then endure an hour or…
Read MoreWhy Do Some Images Stand Out Over Others? (Read Before Running Your Next Ad!)
You’ve got a fantastic promotion idea for your business. It came to you in a flash of genius, you scribbled out the marketing copy, and have the ad platform all queued up. But when you go to design the ad….you simply cannot pick just one image. You know you need to show off the dream…
Read More3 Ways To Make Your Website More Human
“And I thought, look at Jenika’s website – she talks like a human.” Two weekends ago I perched atop a desk in a Yale dorm room, swinging my legs and chatting with a former college roommate. An amazing part of being at the reunion, aside from the piles of well-catered food (endless platters of brie? …
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