Get More Clients
The First-and-Next Marketing Technique (As Told Through iPhone Photos)
Are you stuck figuring out how to market yourself? No need for overwhelm. Scale back and try what I like to call the “First-and-Next marketing technique.” It goes like this: Think about your clients, and ask yourself the following two questions – 1) Before they hire me, what will they do FIRST? You know those…
Read MoreThe Dendur Effect | An Ancient Tale of Perception & Value
When Egypt gifted the United States with the Temple of Dendur, an ancient sandstone structure that would otherwise have been destroyed by the construction of a dam on the Nile river, the US wasn’t really sure where to put it. People suggested reconstructing it on the banks of the Potomac or Charles rivers, but the…
Read MoreYou Can’t Cram For Your Business.
Guys, I have to tell you about my super skill that I’m not particularly proud of having: I’m the queen of cramming for final exams. My freshman year at Yale, I took a class called The History of the Roman Empire. I showed up and enjoyed all the lectures, but didn’t do a page of…
Read MoreThe Sneaky Thought That Undermines Your Marketing – Get Rid of It, Now!
One of the best parts about writing this blog is that I get to spend a good deal of time with photographers. Talking with them. Laughing with them. Strategizing with them about their brands, and discussing their deepest hopes and dreams in intensive one-on-one sessions. And let me tell you something I’ve learned: Photographers are…
Read MoreHaving Trouble Writing About Yourself? Try This.
Have you ever been on a first date where your conversation glided from topic to topic, peppered with one “no way – me too!” after another? Smiling and stirring your water glass absentmindedly with a straw as you discovered all the things you have in common? It’s this magical feeling where the big things in…
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