Stop Telling Your Clients They’re Beautiful. Do This Instead.

Okay, I only sort of meant what I said there in the title.  Oops. You know how sometimes you say stuff you only half-mean? Like when I’m watching Parenthood and I jab my index finger at the TV and say “I can’t stand how Jasmine and Crosby handle their arguments, I’m never ever watching this…

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You’re Losing Money If You’re Not Doing This When You Sell

So we’re standing in this rug shop in Tunisia, with colorful carpets lining the walls and overflowing into dusty stacks in the corners. A friend and I had climbed a swirling, tiled staircase, and emerged, blinking, into this visual feast of hand-knotted Berber rugs.  But for a few buzzing fluorescent lights overhead, we could easily…

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3 Ways To Make Your Website More Human

“And I thought, look at Jenika’s website – she talks like a human.” Two weekends ago I perched atop a desk in a Yale dorm room, swinging my legs and chatting with a former college roommate.  An amazing part of being at the reunion, aside from the piles of well-catered food (endless platters of brie? …

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Your Business Spring Cleaning Checklist

OK, so the groundhog lied. Here in Baltimore, I spent the day vacuuming with a YouTube playlist blasting, attacking the living room with a duster in each hand, washing sheets and scrubbing crannies.  Spring cleaning at its finest….and it snowed the whole day. Spring isn’t exactly here yet.  But it’s time to clean house. Not…

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