Things I Recommend
Why Do Some Images Stand Out Over Others? (Read Before Running Your Next Ad!)
You’ve got a fantastic promotion idea for your business. It came to you in a flash of genius, you scribbled out the marketing copy, and have the ad platform all queued up. But when you go to design the ad….you simply cannot pick just one image. You know you need to show off the dream…
Read MoreGet Whatever You Want Without Arguing: The Magic Words
It’s when a client does something that feels scuzzy. Something that isn’t technically against your contract, but you’re still pushpins-in-your-pants uncomfortable with it. Or when you go buy something at a store, then get home and realize that the coupon (which was the whole reason you bought the item) is still folded neatly at the…
Read MoreWhy Writing Scares You & How To Stomp Out That Fear
The light flashed across the lens as I shifted the tripod to find the right frame. I set the camera on “timer,” went to stand directly in the firing line, and waited. Then rushed back to look at the LCD screen, then set it up again, and waited. Again. And again. At first, every click…
Read MoreYour Blog Should Be More Like Hannibal Lecter. Here’s Why.
The prison gates shut with a reverberating claaang. Somber violins threaten in the background. Prisoners lurk and grapple against the bars of their cells, following you as you hurry to pass by. And then, the climactic moment. The camera whirls around the corner, as if pulled, and shows…. A man, standing serenely in the center…
Read MoreWhere English Classes Fail, and What They Should Have Taught You Instead
Want to learn my snappy little trick for making writing shine, QUICKLY? I bet you spend a lot of time fiddling with your writing, perhaps wondering if you’re actually getting anywhere. Let me show you what to try instead. Want to also find out why the heck I am posting a video on this blog?…
Read More