Website
The 7-Minute Website Writing Makeover
Here’s what I want you to do – (and if we were doing this in a workshop, I’d totally make this a race): 1) Go to your website (or blogsite, or info page). 2) Take a piece of notebook paper and draw a line down the middle, creating two columns. 3) On the left column,…
Read MoreConnect To Clients And Sell More With This Under-Used Marketing Strategy
Buckle up: Today we’re going to talk about one of the most under-used marketing techniques in the photography business. And it’s not just for photographers. Zappos uses it: “The year was 1999, and our founder Nick Swinmurn was walking around a mall in San Francisco looking for a pair of shoes….” So does Burt’s Bees:…
Read MoreIrresistible Website Is Here!
The wait is over. It’s here. Go see what all the fuss is about. Peek inside to sit in your client’s chair for a minute and read about the difference between a Lukewarm, an Improved, and an Irresistible Website.
Read MoreDon’t Lose Clients – Get This On Your Website, Now.
So, you’ve done it. You’ve built a beautiful website, with gorgeous galleries, fantastic information, and an interesting blog. You’re clear both how and why people should contact you. You’ve also done your job of narrowing in and speaking directly to your ideal client, showing them how you’re going to fulfill some pressing needs and desires. …
Read MoreThere Isn’t A Market For What I Want To Do! Now What?
Tell me if this sounds familiar: “There isn’t a market for what I want to shoot.” “Who would pay money for ____?” “I have to _____ because you can’t make a living at _____.” You’re not alone if you’ve ever thought that. Many photographers find their passion in weddings or newborns. But some would really…
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