Website
How to Get People To Hire YOU, Even When You Charge More
Let’s say you went on a month-long vacation to the south of France. (You like this blog post already, don’t you?) But before you hopped on the plane, you were so busy dreaming of sunflower fields and private cooking lessons with famous French chefs that – whoops – you forgot to hire someone to take…
Read MoreDon’t Ever Forget This Big Secret To Marketing
When was the last time you saw a group of people stop on the street to stare in awe at an advertisement? To chatter excitedly and take pictures of it? I’m guessing: Rarely. If ever. But I just saw this happen in NYC. And no, the ad wasn’t outrageous or suggestive or obscene. In fact,…
Read MoreHow To Stop Template-Hopping And Find A Web Design You Actually Love
I feel a little guilty about Tuesday’s post. Because when I was brand new to photography, I got so. darn. sick. of people telling me “Oh you don’t know what your brand is yet, it’s going to change, just keep evolving, figure out what you want to do first….” It’s not that I disagreed, but…
Read MoreWhy Your Logo Is Not Your Brand
It was like some kind of sick mantra: I can’t build my business until I have some kind of online presence, but I can’t put up a website until I have a logo to put at the top!! Ahh, my early obsession with logos. A ridiculous linchpin that stopped me from moving forward for I’m-afraid-to-say-how-many…
Read MoreDoes Your Website Have These Three Client-Pleasing Essentials?
It is back to school month. For your website, that is. Huh? Earlier this year, I sent out a questionnaire asking you guys to tell me about your websites. I received a flood of responses describing in lurid detail how, essentially, most of you just want to kick your website in the shins. So I’m…
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