Get People To Actually Read Your Website (With A Filmmaking Trick)
After watching a new movie, I always hightail it to Wikipedia and IMDB to check out all the behind-the-scenes trivia. Do you do this, too? I especially like reading about Easter eggs I might have missed in the film. (An Easter egg is a message, reference, or joke hidden in the background.) Like how R2-D2 and…Read More
The Two-Part Psychological Trap That Snares Your Marketing
Like most traps, it’s got two halves. The first half: That the way clients hear something described impacts their desire to have it. Psychologists call this a “framing effect.” For example: People prefer meat labeled “75% lean” over meat labeled “25% fat.” Even though either way, you’re getting the same thing. This applies in more…Read More
The Website Secret You Should Steal From Amazon
So. Like any photographer, you probably have your eye on a piece of gear, right? Even if it’s just niggling in the back of your mind. (If you’re not a photographer, insert something else you have your eye on for this example.) Now, tell me – why do you want that piece of gear? How…Read More
Write About Yourself So Clients Will Listen – Free Mini Course!
A few hundred people have said these things to me recently: Writing about myself is hard. What do clients want to hear? Do they care? Do I sound dumb? Bleh. This sounds like everyone else. My life just isn’t that interesting. I’m a private person and I don’t want to share that much, anyway. And…Read More
Are You Losing Blog Visitors? Three Ways Fix It.
Let’s say I want to start a vegetable garden. So I go out to the backyard, rip up some grass, and scatter seeds over the dirt. Then I water haphazardly (mostly whenever I have time or think about it) and wait. Many of the seeds get blown away by the wind. When plants start to come in, some bear a…Read More