After watching a new movie, I always hightail it to Wikipedia and IMDB to check out all the behind-the-scenes trivia. Do you do this, too? I especially like reading about Easter eggs I might have missed in the film. (An Easter egg is a message, reference, or joke hidden in the background.) Like how R2-D2 and…

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Like most traps, it’s got two halves. The first half:  That the way clients hear something described impacts their desire to have it. Psychologists call this a “framing effect.” For example:  People prefer meat labeled “75% lean” over meat labeled “25% fat.”  Even though either way, you’re getting the same thing. This applies in more…

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So. Like any photographer, you probably have your eye on a piece of gear, right? Even if it’s just niggling in the back of your mind. (If you’re not a photographer, insert something else you have your eye on for this example.) Now, tell me – why do you want that piece of gear?  How…

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A few hundred people have said these things to me recently: Writing about myself is hard.  What do clients want to hear?  Do they care?  Do I sound dumb? Bleh.  This sounds like everyone else.  My life just isn’t that interesting. I’m a private person and I don’t want to share that much, anyway.  And…

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Let’s say I want to start a vegetable garden.  So I go out to the backyard, rip up some grass, and scatter seeds over the dirt. Then I water haphazardly (mostly whenever I have time or think about it) and wait. Many of the seeds get blown away by the wind. When plants start to come in, some bear a…

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