How To Write A Blog Post Your Clients Are Dying To Share

Imagine for a moment that someone is coming over to photograph you. Decide for yourself why they would be coming – are they photographing your family together?  Are they doing a profile on you as an up-and-coming entrepreneur for a local magazine?  Whatever makes you feel excited. Pick a reason: ___________________________________ Banish any momentary panic…

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Get Your Selling Point Across – Without Words

Know what the best words are, sometimes? None at all. Last week, we talked about how to take a paragraph from your site and slim it down.  That was largely about removing non-contributing words and replacing them with livelier ones. But sometimes I see a wall of words on a business website and think – they…

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Slim Down Your Site (Without Sacrificing Emotion)

I had a mean biology professor once. Okay, fine.  He wasn’t mean, he just made life terrifically inconvenient.  He assigned an 18-page paper.  Then, once we’d finished, he demanded that we turn in the same paper in only 12 pages. As in, cut the length by a third.  Still delivering the same paper. WHAT. So…

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How To Be A Client’s Dream Come True

A comment came in on last week’s article that said, essentially: Okay Jenika, I’ve read in several places now that you need to find your ideal client’s problem and show you’ve got the solution.  (Yep, this is true.) “However, as a baby photographer, I don’t really believe I’m solving any problems.  To me, you either…

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Say This To The Next Fan You Meet & Watch Them Become A Client

I’ve begun to think of creative business owners as the world’s most reluctant group of superheroes. Imagine:  You’re a superhero.  Cape and all.  And you see a building on fire.  What do you do? 1) Stand on the sidelines, scuff your superhero boots, and say quietly: “I know how to save the day.  Do you…

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