The Blog Library

The Google Effect and 3 Things To Boost Your Business Today

There are so many blog posts about photography that it’s hard to remember everything you read.  In fact, there’s something called “the Google effect,” where there is so much information to be found online that we tend to forget things we know we could easily Google again.  You’re more likely to remember where you found a piece of information than you are to remember the actual info itself!

There are, however, notable blog posts whose contents are worth remembering.  Here are three from my more recent bookmarks.  I recommend you read them today, each has something valuable to say that can change your thinking and your actions!

#1:  How to Become a Pro Photographer In Five Simple Steps from Chase Jarvis.  Yes, he makes it that easy, and he covers pretty much all the bases.  Pay particular attention to his closing line:  “Don’t forget, the DOING is the only thing that matters here too. What you THINK is nice, but it counts for zilch, zero, nada. Action wins.”

#2:  Why People Who Say They ‘Can’t Afford It’ Are Lying from Elizabeth Halford.  Intriguing title, amazing post.  Price objections are not about price, they’re about what people value.  Read this and remember it next time someone tells you how ‘expensive’ you are.

#3:  Everything You Need To Know About Timeline For Facebook Pages from Jamie Swanson at The Modern Tog.  You’ll notice that the Psychology for Photographers Facebook page is starting to stick out like a sore thumb because I have not yet transitioned over to Timeline.  That’s mostly because I hate having to read through rules, figure out the best picture sizes, etc.  I can’t stand that stuff.  Happily for me, Jamie over at the Modern Tog is a WHIZ at such things, and has taken the time to spell it all out.  Save yourself some trial and error, go let her show you everything you need to know.

Extra Credit:  Bambi Cantrell is giving a posing masterclass on CreativeLIVE starting TOMORROW.  Want to have some refined posing skills up your sleeve?  Check it out.

What posts do YOU remember most?  Share away!


P.S.  I would just like to note that the above image was taken with the Canon 35 1.4 L – and no, I didn’t crop in post.  Just a fun fact for those who were asking me about why I use the 35 so often.  🙂



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  1. Jamie Swanson on March 15, 2012 at 7:53 pm

    Hey hey, thanks for the shoutout! You rock! And I also LOVE the post from Elizabeth Halford. Definitely a good one! 🙂

    One of my favorites, from Brand Camp blog: 5 Ways to make $1000. Awesome.

  2. Allison on March 15, 2012 at 8:21 pm

    “Aim to be different, not better than everybody else.” That sticks. 🙂

  3. Elizabeth Halford on March 26, 2012 at 8:41 pm

    So funny I totally stumbled upon this. Thank you! I loved writing that post.

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