Posts by Jenika
Thank You
This is the season of gratitude, reflection, and thanks. Here is what I have to say to you: Thank you for visiting my corner of the Internet. It’s a jumbly, noisy place, and I don’t take your attention for granted. Thanks for taking time to learn more about how people work. My goal in writing this…
Read MoreGet Your Selling Point Across – Without Words
Know what the best words are, sometimes? None at all. Last week, we talked about how to take a paragraph from your site and slim it down. That was largely about removing non-contributing words and replacing them with livelier ones. But sometimes I see a wall of words on a business website and think – they…
Read MoreSlim Down Your Site (Without Sacrificing Emotion)
I had a mean biology professor once. Okay, fine. He wasn’t mean, he just made life terrifically inconvenient. He assigned an 18-page paper. Then, once we’d finished, he demanded that we turn in the same paper in only 12 pages. As in, cut the length by a third. Still delivering the same paper. WHAT. So…
Read MoreDon’t Look At Facebook Again Until You Understand This Principle
Today is more of a personal post – for me and for you. Let’s have a chat. When I was a child, I had some really cool friends at school. They lived in newer houses, took vacations to Yellowstone, Disneyland, and Hawaii (the “cool” destinations when you grow up in Idaho). They even had brand new…
Read MoreDid You Think About This When You Set Your Prices?
I have two questions for you: Pay close attention to how you answer each one, okay? Question #1: How much would you pay to hear me recite poetry for an hour? _____ (Mentally fill in the blank with an answer.) Got your answer? Onward: Question #2: How much would I have to pay you to come…
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