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Watch out - the ink is still drying! Inspired by real-time reader emails and psychology journals.

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The First-and-Next Marketing Technique (As Told Through iPhone Photos)

By Jenika | May 9, 2013 |

Are you stuck figuring out how to market yourself? No need for overwhelm.  Scale back and try what I like to call the “First-and-Next marketing technique.” It goes like this:  Think about your clients, and ask yourself the following two questions – 1) Before they hire me, what will they do FIRST? You know those…

5 Personal Things This Photographer Learned From Being Photographed

By Jenika | May 1, 2013 |

I found myself on the “wrong” end of the camera lens this past week.  Not the photographer end, but the photographed end. And suddenly, a lot of things made sense. I found myself doing some of the very things that have always bewildered me about clients. I found myself realizing that some of those things…

3 Strategies For Throwing Out Mental Clutter And Getting Stuff Done Instead

By Jenika | April 25, 2013 |

We all have random to-do items fluttering in the back of our heads, plinking against our minds like moths against a light bulb. Like when you finally break free to scout out new locations with your camera, but then you see the bank and remember the pile of un-entered business receipts sitting on your desk. …

A Neat Trick For Getting Clients To Follow Rules

By Jenika | April 18, 2013 |

My college dining hall was a glorious, all-you-can-eat buffet.  Weekend brunches were a particular highlight, when pancakes and quiche and platters of bacon appeared, alongside a row of Belgian waffle makers and a bottomless supply of batter.  I was particularly fond of the waffle makers because they created a giant Yale “Y” in the middle…