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Watch out - the ink is still drying! Inspired by real-time reader emails and psychology journals.

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You Can’t Cram For Your Business.

By Jenika | March 12, 2013 |

Guys, I have to tell you about my super skill that I’m not particularly proud of having: I’m the queen of cramming for final exams. My freshman year at Yale, I took a class called The History of the Roman Empire.  I showed up and enjoyed all the lectures, but didn’t do a page of…

The Only Un-Stealable Marketing Is…

By Jenika | March 5, 2013 |

Here’s some advice that Oprah gave me.   Well, not me personally, she said it in an interview. Oprah went on the air at a time when Phil Donahue was the king of daytime television.  Everyone said she’d never get anywhere with her show because Donahue was unchallengeable, both in his ratings and his presence…

The Fastest Way To Bankrupt Your Dream. (And How To Avoid It.)

By Jenika | February 27, 2013 |

I showed up at Yale with two crammed suitcases, two bright eyes, and two main goals:  Learn everything I could, and fill my passport with stamps as soon as humanly possible. This was back when I thought world travel was expensive, complicated, and not do-able alone.  I assumed that the only way I could afford…

The Sneaky Thought That Undermines Your Marketing – Get Rid of It, Now!

By Jenika | February 20, 2013 |

One of the best parts about writing this blog is that I get to spend a good deal of time with photographers.  Talking with them.  Laughing with them.  Strategizing with them about their brands, and discussing their deepest hopes and dreams in intensive one-on-one sessions.  And let me tell you something I’ve learned: Photographers are…