Client Experience
Your Blog Should Be More Like Hannibal Lecter. Here’s Why.
The prison gates shut with a reverberating claaang. Somber violins threaten in the background. Prisoners lurk and grapple against the bars of their cells, following you as you hurry to pass by. And then, the climactic moment. The camera whirls around the corner, as if pulled, and shows…. A man, standing serenely in the center…
Read MoreStop Telling Your Clients They’re Beautiful. Do This Instead.
Okay, I only sort of meant what I said there in the title. Oops. You know how sometimes you say stuff you only half-mean? Like when I’m watching Parenthood and I jab my index finger at the TV and say “I can’t stand how Jasmine and Crosby handle their arguments, I’m never ever watching this…
Read MoreWhat You Do When All Your Blog Posts Sound The Same
At a conference a few months back, I heard a photographer say “Blogs are dead.” I didn’t get a chance to discuss this with them, but I’d amend that statement: Blogging is not for everyone, everywhere, all the time, always. Blogging – just like Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, and a business website –…
Read MoreHow To Get Clients To Tell You What They’re Really Thinking
In one of my first classes in graduate school, my fellow students and I paired off to practice some therapy skills. The task that day was to explore a situation the other person had experienced. But there was a catch: We couldn’t ask a single question. “What happened? How did that feel? Who was there? …
Read MoreQ&A: How Do I Refuse Inquiries For Single Images?
Why do people always ask me to photograph things I don’t “do,” and how can I turn them down without sounding rude? Q: Often I’ll get a call from a prospective client who has not been to my website. They find my number via Google and skip the whole browsing experience which would have managed…
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