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Your Blog Should Be More Like Hannibal Lecter. Here’s Why.
The prison gates shut with a reverberating claaang. Somber violins threaten in the background. Prisoners lurk and grapple against the bars of their cells, following you as you hurry to pass by. And then, the climactic moment. The camera whirls around the corner, as if pulled, and shows…. A man, standing serenely in the center…
Read MoreHow To Get Anyone to Keep Reading (I Can’t Believe I’m Sharing This)
A few minutes ago, I covered my eyes, gulped a huge breath, and hit “Publish” – sending Irresistible Words out into the world. Why did I close my eyes? Because it’s the most important thing Psychology for Photographers will ever release – and I’m scared to bits and pieces over it. I can attribute most…
Read MoreA Neat Trick For Getting Clients To Follow Rules
My college dining hall was a glorious, all-you-can-eat buffet. Weekend brunches were a particular highlight, when pancakes and quiche and platters of bacon appeared, alongside a row of Belgian waffle makers and a bottomless supply of batter. I was particularly fond of the waffle makers because they created a giant Yale “Y” in the middle…
Read MoreThe Fastest Way To Bankrupt Your Dream. (And How To Avoid It.)
I showed up at Yale with two crammed suitcases, two bright eyes, and two main goals: Learn everything I could, and fill my passport with stamps as soon as humanly possible. This was back when I thought world travel was expensive, complicated, and not do-able alone. I assumed that the only way I could afford…
Read MoreThe Sneaky Thought That Undermines Your Marketing – Get Rid of It, Now!
One of the best parts about writing this blog is that I get to spend a good deal of time with photographers. Talking with them. Laughing with them. Strategizing with them about their brands, and discussing their deepest hopes and dreams in intensive one-on-one sessions. And let me tell you something I’ve learned: Photographers are…
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