Psychology 101
The Pricing Psychology You MUST Know Before You Run A Promotion
It’s almost summertime! Warm weather means more shooting, and to fill up that calendar you’ll probably be marketing and creating promotional offers. Let me give you three small pricing tweaks that will pull in more clients without sacrificing your profit margin. 1) The truth about the number 9: It sells even better than LESS EXPENSIVE…
Read More“Cheap Clients” and The Psychology of Small Purchases
So, after a gorgeous, well-lit, beautifully-styled session, you present your images…and are a bit bewildered by the client’s actual purchases. The client spent hours preparing for the session, but they only buy a handful of 4x6s. Or they opt for the 11×14 when they squealed over the 20×30 during your consultation. Or they decided to…
Read MoreA Neat Trick For Getting Clients To Follow Rules
My college dining hall was a glorious, all-you-can-eat buffet. Weekend brunches were a particular highlight, when pancakes and quiche and platters of bacon appeared, alongside a row of Belgian waffle makers and a bottomless supply of batter. I was particularly fond of the waffle makers because they created a giant Yale “Y” in the middle…
Read MoreThe Truth About People That Endangers Photography Businesses
You’re sitting at your computer and suddenly you hear a strange “whooshing” sound. You follow the noise into the hall and your feet start squishing the carpet. Dread grows, and then you see it – a burst pipe underneath your bathroom sink. Your brain starts pumping red-alert adrenaline and you slosh into action, dialing a…
Read MoreThe Photographer’s New Clothes
“Oh, how they suit you! A perfect fit!” everyone exclaimed… “What a magnificent robe! And the train! How well the emperor’s clothes suit him!” None of them were willing to admit that they hadn’t seen a thing; for if anyone did, then he was either stupid or unfit for the job he held. Never before…
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