Psychology 101
7 Non-Money Reasons To Price Your Photography Profitably
[pinit] This post is for photographers who wear their hearts on their wallets. (In a good way.) You know who you are. The folks who cringe at changing their prices, even though you “need” to, because you kind of hate that money has to be a part of this at all. You love photography…
Read MoreThe Secret of Reverse-Engineered Productivity
Let’s talk about New Year’s resolutions for a second. Jenika, it’s June. Exactly. Do you even remember what your resolutions were, if you made any? I made one, but I’m not there yet. And that’s downright unsurprising, because New Year’s resolutions are not – by themselves – a great harbinger of change. New Year’s resolutions…
Read MoreHow To Vanquish Your Worst Case Scenario
So I was watching this show once where a bad guy grabbed a fat yellow highlighter, put it in his coat pocket, and started robbing a bank. Everyone thought he had a gun, and not wanting to take chances, they did exactly as he said. And the whole time I’m shouting at the screen “It’s…
Read MoreThe Two Hundred Dollar Attitude
This week I want to talk about helping people understand and adhere to your policies. Yep, we’re gonna talk contracts, repeat reschedulers, and even (cue ominous music) working with friends. But before we get into all that, let me tell you a little story. One well-known chef, Anthony Bourdain, wrote in his memoirs about a…
Read MoreTip Jars & Copycatting
So you walk into your favorite coffee shop early one morning and see a new tip jar on the counter. You know the kind, the plastic jug with a slot cut in the top and a handwritten note thanking you in advance for tips. You see a few $1 bills and even a $5 bill…
Read More