Sales

Last-Minute December Marketing (Cost: $0)

Know what happens to internet traffic during the holiday season? I wish I could report that it goes down because we all hibernate with loved ones, but, well – It spikes.  It starts predictably:  On American Thanksgiving, traffic rises in the evening.  People settle into sofas after meals, grab their phone and go online –…

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Is It Time To Change Your Packages?

Kenneth Cole said something interesting in Forbes this month. He learned quickly after starting a footwear company that his job isn’t just to “create great-looking shoes.” He had to find out what people wanted to wear, then give it to them – just in his own way. This mental shift is elegantly simple – but…

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Get Your Selling Point Across – Without Words

Know what the best words are, sometimes? None at all. Last week, we talked about how to take a paragraph from your site and slim it down.  That was largely about removing non-contributing words and replacing them with livelier ones. But sometimes I see a wall of words on a business website and think – they…

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Did You Think About This When You Set Your Prices?

I have two questions for you: Pay close attention to how you answer each one, okay? Question #1: How much would you pay to hear me recite poetry for an hour?  _____ (Mentally fill in the blank with an answer.) Got your answer?  Onward: Question #2: How much would I have to pay you to come…

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Can You Get Someone To Want To Pay More?

When you go to sell something, there’s a piece of psychology that presents a problem. Most people aren’t even aware that this problem exists.  Let alone how to fix it.  But now, YOU will. It has to do with the way a client thinks about how much what you sell is worth. Specifically, the point in time that…

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