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Category Archives: Sales

Know what happens to internet traffic during the holiday season? I wish I could report that it goes down because we all hibernate with loved ones, but, well – It spikes.  It starts predictably:  On American Thanksgiving, traffic rises in the evening.  People settle into sofas after meals, grab their phone and go online – […]

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Kenneth Cole said something interesting in Forbes this month. He learned quickly after starting a footwear company that his job isn’t just to “create great-looking shoes.” He had to find out what people wanted to wear, then give it to them – just in his own way. This mental shift is elegantly simple – but […]

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Know what the best words are, sometimes? None at all. Last week, we talked about how to take a paragraph from your site and slim it down.  That was largely about removing non-contributing words and replacing them with livelier ones. But sometimes I see a wall of words on a business website and think – they […]

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