Last-Minute December Marketing (Cost: $0)
Know what happens to internet traffic during the holiday season? I wish I could report that it goes down because we all hibernate with loved ones, but, well – It spikes. It starts predictably: On American Thanksgiving, traffic rises in the evening. People settle into sofas after meals, grab their phone and go online –…Read More
Is It Time To Change Your Packages?
Kenneth Cole said something interesting in Forbes this month. He learned quickly after starting a footwear company that his job isn’t just to “create great-looking shoes.” He had to find out what people wanted to wear, then give it to them – just in his own way. This mental shift is elegantly simple – but…Read More
Get Your Selling Point Across – Without Words
Know what the best words are, sometimes? None at all. Last week, we talked about how to take a paragraph from your site and slim it down. That was largely about removing non-contributing words and replacing them with livelier ones. But sometimes I see a wall of words on a business website and think – they…Read More
Did You Think About This When You Set Your Prices?
I have two questions for you: Pay close attention to how you answer each one, okay? Question #1: How much would you pay to hear me recite poetry for an hour? _____ (Mentally fill in the blank with an answer.) Got your answer? Onward: Question #2: How much would I have to pay you to come…Read More
Can You Get Someone To Want To Pay More?
When you go to sell something, there’s a piece of psychology that presents a problem. Most people aren’t even aware that this problem exists. Let alone how to fix it. But now, YOU will. It has to do with the way a client thinks about how much what you sell is worth. Specifically, the point in time that…Read More