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When you go to sell something, there’s a piece of psychology that presents a problem.
Most people aren’t even aware that this problem exists. Let alone how to fix it. But now, YOU will.
It has to do with the way a client thinks about how much what you sell is worth.
Specifically, the point in time that they think your item is worth the most.
I want to make sure you know about this, because understanding that piece of information can help you close a sale. Or help you get past the “but it’s too expennnnnsive” hurdles.
(We were both hiding out in respective corners of our house while our children slept, but we managed to record this for you on the sly.)
Pop in some earphones while you edit, or listen in here!
(If the Internet hiccuped and you can’t see it, don’t worry, you can click here instead.)
Pretty cool, huh? Hope you put it to good use!
P.S. Oh! Oh! While we’re on the subject of clients valuing your work –
Jamie Swanson over at The Modern Tog has a smart, free e-book called How To Educate Clients So They Value Your Photography.
I’m an affiliate of hers, but even if I weren’t, I’d still recommend you go download this now. Because Tip #3 is worth its weight in prime lenses. Er, gold. Whatever. It’s worthwhile, people.