Posts by Jenika
Say This To The Next Fan You Meet & Watch Them Become A Client
I’ve begun to think of creative business owners as the world’s most reluctant group of superheroes. Imagine: You’re a superhero. Cape and all. And you see a building on fire. What do you do? 1) Stand on the sidelines, scuff your superhero boots, and say quietly: “I know how to save the day. Do you…
Read MoreFix These 4 Unexpected Things For a Stress-Free (Or Close To It) Summer
So yesterday I’m standing in the hallway, early morning, still in PJ’s, with the phone pressed to my ear. Enduring a lengthy automated menu while trying to make an appointment with a new doctor. “If you are a NEW patient and would like to schedule an appointment, press SIX.” I beep the “6” button. A…
Read MoreWhat the Ice Bucket Challenge Teaches Us About Marketing
“Does dumping ice water over your head really do anything for ALS – or is it just narcissistic?” This critique of the Ice Bucket Challenge has been bouncing around in my mini-feed. Probably yours, too. As far as I can see, this is actually two critiques rolled into one – 1) does taking the challenge…
Read MoreThe Instant Christmas Fix For Personal Slumps In Business
“Well,” said Pooh, “what I like best,” and then he had to stop and think. Because although Eating Honey was a very good thing to do, there was a moment just before you began to eat it which was better than when you were, but he didn’t know what it was called. – A.A. Milne…
Read More“Pushy” Is A Marketing Excuse. Stop Using It.
Scene opens: You’re at a beachfront lounge, waiting for a friend to arrive. (Play along with me for this one. Your task: To point your finger at the screen the moment you read something that would irritate you. Simple.) You’re sitting at a table, enjoying the music. Enter waiter. Waiter: Would you care for a…
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