Psychology 101
Top 8 Posts From 2013
Well 2013, it’s nearly time to pack it in. But before we scatter to the wintry winds to celebrate, eat, wrap, unwrap, toast, dance, carol, and generally swirl ourselves in holiday bliss – Here’s one last peek at this past year. Did you miss any of these posts? Some were the most-trafficked, some were the…
Read MoreProfitably Responding To (Annoying?) Client Requests
Earlier today I sat in a tiny conference room to watch a terrifying academic ritual. A friend of mine was defending her dissertation. If you’re not familiar with this perfunctory yet dreadful academic rite of passage, a PhD candidate essentially has to give a presentation about their research and conclusions, then endure an hour or…
Read MoreWhy Do Some Images Stand Out Over Others? (Read Before Running Your Next Ad!)
You’ve got a fantastic promotion idea for your business. It came to you in a flash of genius, you scribbled out the marketing copy, and have the ad platform all queued up. But when you go to design the ad….you simply cannot pick just one image. You know you need to show off the dream…
Read MoreGet Whatever You Want Without Arguing: The Magic Words
It’s when a client does something that feels scuzzy. Something that isn’t technically against your contract, but you’re still pushpins-in-your-pants uncomfortable with it. Or when you go buy something at a store, then get home and realize that the coupon (which was the whole reason you bought the item) is still folded neatly at the…
Read MoreAdd This Line To Your Web Copy To Book More Clients
So you and your friend Suzy are hanging out one afternoon, and you tell her “I’m having trouble falling asleep at night.” Imagine one of two responses: A) Suzy says “Oh, try SleepNite! It makes me fall asleep quickly with no yucky side effects, I love it!” or: B) Suzy says “Oh, try SleepNite! It…
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