Psychology 101
What Your Junior High Health Textbook Forgot To Tell You About Self-Esteem
Remember those junior high health textbooks – the ones that covered all kinds of then-awkward bodily system stuff? And how there was always a chapter about “Emotions”? (Usually illustrated with six photos of the same face sporting different expressions.) In that chapter, there was usually a banal paragraph about Self-Esteem, which basically said: Self-Esteem is important. You should have some.…
Read MoreSay This To The Next Fan You Meet & Watch Them Become A Client
I’ve begun to think of creative business owners as the world’s most reluctant group of superheroes. Imagine: You’re a superhero. Cape and all. And you see a building on fire. What do you do? 1) Stand on the sidelines, scuff your superhero boots, and say quietly: “I know how to save the day. Do you…
Read MoreWhat the Ice Bucket Challenge Teaches Us About Marketing
“Does dumping ice water over your head really do anything for ALS – or is it just narcissistic?” This critique of the Ice Bucket Challenge has been bouncing around in my mini-feed. Probably yours, too. As far as I can see, this is actually two critiques rolled into one – 1) does taking the challenge…
Read MoreHow To Get A Stubborn Client Who Disagrees To Listen To You
You can see the train wreck coming from a mile away: “No, I really want the lime green with fuschia and brown dots.” “Nah, I don’t need business insurance. Nothing bad has happened to me so far.” “I’d rather just let my kids dress themselves for the photoshoot” (when you know it won’t turn out…
Read MoreThe Reject And Retreat Sales Technique + How Should You List Your Prices?
A determined knock at your front door interrupts your afternoon. You open it and no one is there. Oh wait. Your gaze drops down two feet and you see a spectacled kid in a soccer uniform. “I’m raising money for A+ Soccer,” he chirps. “Do you want to buy a $5 raffle ticket?” You have…
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