Psychology 101
The Psychology of Procrastination + How to Finish That Class
The lights glared in my face, but I could still see the couple hundred photographers assembled. I love that first moment of giving a speech. “How many of you have, on your computer at home, at least one class that you’ve paid for, but haven’t finished?” A collective whoosh as everyone in the room raises…
Read MoreStop Asking Potential Clients “Do You Need Photos?” And Do This Instead
It’s that time of year. Lots of quick ads and email blasts that begin – Hey, need photos? I’ve got three spots left // I’m booking for fall // I’m doing mini sessions Sign up here But there is a problem with this – “Hey – need what I sell? I’m doing a thing. Sign…
Read MoreThe Perfectly “Good” Strategy That Prevents You From Succeeding
Let’s pretend that you take up swimming as a sport. You show up at the pool every morning, practicing your strokes and lowering your times. You’re feeling pretty good about how it’s going and can see lots of improvement! You get up the confidence to join a local swimming league, and sign up for a…
Read MoreOnly Use This Tip For Good. I Mean It.
Here’s the dialogue in a scene from one of my favorite movies. See if you can spot what bugs me about it: —– Kathleen: Do you want the West Side to become one gigantic strip mall? Crowd: No! Kathleen: Do you want to get off the subway at 72nd and Broadway, and not even know…
Read MoreShort Winter Task: Create Happier Clients
Business is an awful lot like gardening. (We’ve talked about this before, in fact.) Few things happen immediately. And if you want corn in the fall, you have to plant it in the spring. Right now is the slow season for many of you – you’re not in the middle of the “harvesting” of serving…
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